Each year, the UW Foundation employs nearly 100 students to contact alumni, parents, and friends personally. In 2013, UW students contacted over 65,000 people by phone and raised over $2.3 million for the Schools, Colleges, and programs on campus.
Alumni are contacted primarily through the annual campaign for the University of Wisconsin taking place each fall. The money raised allows the deans to address the most pressing needs while taking advantage of emerging opportunities. Generally, funds obtained through this program support scholarship aid, graduate fellowships, technology, student services, library acquisitions and faculty support.