Investing in AI Research, Education, and Outreach at WSB

Artificial Intelligence (AI) is swiftly making its way into education, industry, and the marketplace, impacting our world with ongoing change. With that in mind, the Wisconsin School of Business (WSB) is seizing the opportunity to prepare students for the future of AI and the challenges that lie ahead. This fall, an applied learning session will allow Badgers to better understand how to navigate and apply various aspects of AI in a business context.

Embracing a forward-thinking method, outstanding WSB faculty members — many of whom have been recruited through endowed positions funded by generous donors — are conducting AI research. Enno Siemsen, associate dean and professor at WSB, understands that approaching AI from both a teaching and research perspective plays a vital role in maintaining a pioneering mindset.

“Our approach to AI is a response to what we’re seeing in the marketplace,” says Siemsen. “We’re always trying to stay on top of emerging topics whether it’s sustainability, DEI, or business — and AI is a continuation of that.”

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