Announcing a New Era for the UW

Thursday, October 15, 2015 marks the official launch of All Ways Forward, the fourth comprehensive fundraising campaign in the history of the University of Wisconsin-Madison. With a goal of bringing in $3.2 billion by the end of the decade, it is also the largest campaign in university history.

This campaign will help to shape and ensure UW-Madison’s lasting impact. Gifts to the All Ways Forward campaign will fund initiatives and programs that will keep UW-Madison the world-class institution it is today.

The campaign’s quiet phase has been underway since July 2013. Over that span, the UW Foundation — UW-Madison’s fundraising and gift-receiving organization — has collected more than $1.2 billion in gifts and pledges, some 38 percent of the campaign’s goal. The campaign is expected to run until 2020.