The Impact of Gifts

Chancellor Rebecca Blank

UW Kicks Off Comprehensive Campaign

With the pomp of a chancellor’s address and the enthusiasm of a Homecoming crowd, the campaign for the University of Wisconsin-Madison kicked off at the Kohl Center last night. Titled “All Ways Forward,” the campaign is an effort to increase private support for the university.

Participants in the MBA student project standing inside Capital Brewery

A Recipe for Success

One day Richard King, a shareholder and director at Capital Brewery, asked Thomas O’Guinn, professor of marketing at the University of Wisconsin-Madison Wisconsin School of Business, if his MBA students would be interested in a project on beer.

College of Engineering professor Chin Wu wading in the water

Dangerous Currents

Spending time on the Great Lakes is a primary form of recreation for many people every year. However, all too often the weather patterns of the lakes can rear their ugly heads, causing damage and tragedy. Massive wave systems and rip currents can claim the lives of swimmers, and have been labeled “sneaky waves” because the currents catch people off guard. They have been attributed to 85 deaths and 256 rescues between 2002 and 2013, but the idea of “sneaky waves” didn’t sit well with College of Engineering professor Chin Wu.