The Importance of Annual Gifts

As the economic landscape has shifted, your annual gifts are vital to sustain the university’s core mission – creating and sharing knowledge and providing the best educational experience possible for students. Your support helps recruit and retain inspiring educators and researchers who secure more than $1 billion each year in grants, making the UW–Madison one of the top research universities in the country.

Gifts to annual funds provide flexible resources to support university, school and college priorities. They provide a competitive advantage to attract top new faculty, and they help us hold onto seasoned professors who are often courted by other universities. Annual funds provide scholarship support, so UW–Madison remains affordable for qualified students. These gifts enhance the student experience by funding international and service learning, undergraduate research and graduate fellowships.