Annual Giving

Abe statue

The Importance of Annual Giving

As the economic landscape has shifted, your annual gifts are vital to sustain the university’s core mission – creating and sharing knowledge and providing the best educational experience possible for students. Your support helps recruit and retain inspiring educators and researchers who secure more than $1 billion each year in grants, making the UW–Madison one of the top research universities in the country.
More about annual giving »

Wisconsin alumni

1848 Society

The University of Wisconsin-Madison’s most generous annual fund donors are recognized by the 1848 Society. Gifts to the UW’s Annual Funds help preserve the margin of academic excellence that the UW is known for.

Annual Funds support faculty retention and recruitment, student financial assistance, the development of innovative programs, and life-changing research.
Learn more about the 1848 Society »


Measuring Up – 2013

Alumni Participation
Goal: 37,000 donors

  • 95%

35,244 donors as of 1/30/14*

Gifts to Priority Annual Funds
Goal: $11 million

  • 83%

$9.15 million as of 1/30/14**Includes 2013 gifts processed in 2014

I Gave

“I Gave” Student Campaign

Student giving has been an important part of UW history since the building of Memorial Union in 1928. That tradition is carried on with the I Gave campaign, a campaign designed to provide seniors with the opportunity to make a gift to the UW unit they care most about as they graduate from the university.

The Class of 2013 has already surpassed alumni giving participation with a 13 percent participation rate. These young alumni have shown that they value their alma mater and understand the importance of giving.
Visit the campaign website »

Snowball fight on Bascom Hill

Share the Wonderful

Wonderful: It sums up everything you love about the University of Wisconsin-Madison and everything you want future generations to experience. It’s where you encountered the excitement of big ideas unfolding all around you. And it’s where you made friends and memories for life.

The 2013 Share the Wonderful campaign encouraged alumni to make annual gifts that support world-class education and discoveries at UW-Madison. These gifts are already having a meaningful impact on our campus as they provide the chancellor and deans with the resources they need to improve students’ educational experience and to recruit and retain the top faculty who inspire them.

See the impact of gifts »