All Ways Forward

We’re now more than a year into the public phase of All Ways Forward, the campaign for UW–Madison. Since the beginning of 2015, we’ve been taking the message to alumni, donors, and friends around the country, and the response has inspired us.

This report covers a vital period for All Ways Forward and for the Wisconsin Foundation and Alumni Association (WFAA). Not only did the 18 months covering 2015 and the first half of 2016 include campaign events, but they also saw the two largest matching gifts in UW–Madison’s history: the Morgridge Match and the Nicholas Match. As you’ll see, WFAA has made significant progress toward the campaign goal, reaching the halfway point on our path to raising $3.2 billion.

But while we’re proud of that progress, the UW’s need for support continues to grow, and all Badgers have a responsibility to help build the future of this university.

In this report, you’ll find some stories about how philanthropy is shaping and strengthening UW–Madison. You can see more at, the campaign website. You’ll also discover that it’s not just major gifts that make a difference. Every gift to the UW helps the university to support brilliant students, attract and retain a world-class faculty, maintain a unique student experience, and develop groundbreaking research.

We’re proud of the progress that WFAA has achieved, and we’re confident that, in the coming year, UW–Madison’s alumni and friends will continue their extraordinary generosity and ensure that our great university is ready to excel during its next 168 years.

All Ways Forward!

Development Stories from the Annual Report

Prof Positive

From the Vilas Trust to the Morgridge Match, philanthropic gifts expand faculty opportunities. The last year and a half won’t erase the name Vilas from campus, but it might challenge the primary place that it holds.

Open Doors, Diverse Campus

In early 2016, a couple that wishes to remain anonymous made a $10 million pledge to match gifts that support the Chancellor’s Scholarship Program (CSP).

State of the Art

The Chazen Museum of Art is home to more than 20,000 paintings, sculptures, drawings, prints, photos, decorative objects, and more. But the works it holds are far more than beautiful — they’re also a learning resource. In 2015, those collections grew larger and more important thanks to a new donation from the museum’s namesakes, Jerome and Simona Chazen.

Open Minds

On its own, a rock is just a rock. But when children have the right training, UW researchers in the Center for Healthy Minds (CHM) find, they can turn those rocks into “belly buddies” to learn mindfulness techniques, which may hold the key to improving their mental and emotional health.