Privacy Statement

The Wisconsin Foundation & Alumni Association (WFAA) respects the privacy of every individual with whom we do business and those who visit our websites. In this statement, we disclose our information practices, what personal data WFAA collects from you through our interactions with you, and how we use that data. This includes what type of information is gathered and tracked, how the information is used, and with whom the information is shared.


WFAA collects data to operate effectively and provide you the best experiences with our websites and programs. You provide some of this data directly when you submit a form with personal information (e.g. when you send us an address update or make an online gift). We get some of it by recording how you interact with our websites and emails, for example, using technologies like cookies. We also obtain data from third parties.

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We use the data we collect to operate our business, to communicate with constituents, to improve our products and personalize your experiences. In carrying out these purposes, we combine data we collect to give you a more seamless, consistent and personalized experience. We also use data to help show more relevant ads delivered by third parties such as Google and Facebook.

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We share your personal data with your consent or as necessary to complete any transaction or provide any product you have requested or authorized. WFAA does not and will not sell, rent, trade or market the personal data of constituents to third parties. We do share our data with campus partners, business associates, Wisconsin Alumni Association chapters, and select individuals and entities for alumni relations and development purposes.

We also share data when required by law, to respond to a legal process, to protect our constituents, to protect lives, or to maintain the security of our systems.


You can make choices about WFAA’s collection and use of your data. How you can access or control your personal data will depend on the type of data.

You can always choose whether you wish to receive communications we send on behalf of WFAA, UWF, WAA and the university via email, SMS messages, telephone calls and postal mail. To do so, please contact us at You can also opt out from receiving interest-based advertising from us on Facebook and Google by adjusting your settings on their respective platforms.

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WFAA uses cookies (small text files stored on your device) and similar technologies to help collect data and to enable full functionality of our websites and online services. Cookies allow us, among other things, to store your preferences and settings, enable you to sign-in, combat fraud, analyze how our websites and online services are performing, and provide interest-based advertising. When you log into one of our websites, we use your username and sessions for similar purposes. Our websites may also include web beacons and cookies from third-party service providers.

You have a variety of tools to control cookies, web beacons and similar technologies, including browser controls to block and delete cookies and controls from some third-party service providers to opt out of data collection through web beacons and similar technologies. Your browser and other choices may affect your experience with our websites and services or limit functionality.


WFAA has implemented commercially reasonable and appropriate technical and organizational measures to help us keep your personal data secure, accurate, current, and complete. When forms on our website asks you to submit personally identifiable information, that information is encrypted and authenticated using TLS 1.2 when it is sent from your browser to our server. TLS 1.2 is a strong protocol and industry standard method of securing online communications. Many browser will notify you that the website is using encryption by placing a lock symbol in your browser window or address bar. To learn more about TLS encryption, please visit this article from Click SSL.

Any information that you submit to our website is stored on secure servers that are not publicly accessible. When this data is downloaded for processing and business purposes, we take additional precautions to protect your data in our access-restricted offices. Only employees who need the information to perform a specific task are granted access to personally identifiable information.

If you have any concerns about the security of our website, please contact us at


As part of our continuing service to you, we may send you email communications. These communications are considered supplemental to any “transactional” emails we may send you regarding event registration, gifts, membership or concerns about your account with WFAA. You have the right to choose to “opt-out” of these supplemental emails. Users who do not wish to continue to receive these types of emails should email WFAA at

Email messages sent from WFAA may contain confidential information and/or material. It is not intended for transmission to, or receipt by, any unauthorized persons. If you have received an email message in error, please (1) do not read it, (2) reply to the sender indicating that you received the message in error so that we can correct our records, and (3) erase or destroy the message. If you have received an email transmission in error, any information or advice contained in it should not be relied upon, copied, forwarded or further disseminated by electronic, print, or any other method of communication.


This website contains links to other sites. Please be aware that WFAA is not responsible for the privacy practices or the content of those sites. This Notice applies solely to information collected by this website.


This website and underlying pages are not directed towards children and do not knowingly solicit or collect information from children. Furthermore, we do not intentionally target interest-based advertising to children. If parents want to supervise their children’s online activities, they may consider using one of the commercially available parental control tools. These tools can also prevent children from disclosing personal information without parental consent.


WFAA reserves the right to alter this statement at any time by posting a new one at this location. This privacy statement was last updated in May 2018.


Please contact us with any concerns or questions via email at or through the U.S. mail at:

Legal Affairs
University of Wisconsin Foundation
1848 University Avenue
Madison, WI 53726-4090


This statement applies only to the Wisconsin Foundation and Alumni Association, and divisions thereof, including the University of Wisconsin Foundation (UWF) and the Wisconsin Alumni Association (WAA). This statement does not apply to the University of Wisconsin-Madison (UW-Madison). For more information about UW-Madison’s privacy policies, visit the Office of the Registrar’s website at