Badger sports produce more than excitement. Licensing fees and Big Ten Network shared revenue enabled the University of Wisconsin Athletic Department (UWAD) to contribute more than $2.7 million to support need-based financial aid. That’s championship performance.
The new School of Nursing building at the University of Wisconsin-Madison was the biggest winner after the Badgers’ Spring Football game. Not only did 10,000 fans generate $50,000 in ticket revenues for the capital campaign, an unnamed donor, inspired by the game, gave $1 million to move the campaign forward to build a new home for the School.
Sharon Cole, a captain on the first Badger women’s hockey national champions in 2006, is one of the donors making the LaBahn Arena possible at UW-Madison. The Wisconsin State Journal shared her story in its May 12 edition.
Buy a football ticket. Support nursing. That’s the winning strategy for the Badger football team’s spring game. The $5 ticket price for the April 23 game at Camp Randall Stadium will benefit the University of Wisconsin-Madison School of Nursing’s new learning center.
Before the men’s basketball team played Purdue on snowy February 1, Scott Lockard, Madison Market President for U.S. Bank, presented a check to Chancellor Martin for touchdowns scored at Camp Randall Stadium during the 2010 Badger football season.